Eunoia Natural Skincare Branding

🌿 Eunoia Natural Skincare is an organic skincare brand that believes in providing the highest quality and luxurious natural skincare solutions while staying true to its core values of sustainability and environmental responsibility.

🍃 The challenge was to create a brand identity and packaging design that would communicate these values while still looking luxurious. To do that, I created a unique wordmark logo, with custom typography that has wavy elements on the letter E and A, as well as an organic, floral line illustration, which is used on all packaging and promotional material. The grainy texture was used to add depth and character to the identity. The custom typography and illustration were teamed up with a white, black and ivory shades to unify the brand and create a beautiful, elegant and balanced aesthetic.

The identity is a great match for this holistic and ethical approach to cosmetics. It allows the brand to stand out and be recognized while at the same time reminding its costumers of the natural ingredients and processes behind each product.✨

Book Project '23 | marijavasilijic@gmail.com