TRANSITIONS INTO UX DESIGN

the idea of TimberStories® digital publishing app came to fruition during the reimagining of Timberline® Shingles into a lifestyle brand. I wanted to give homeowners a first look into the people who live and love the brand and to share their stories with an underlying message: Timberline® Shingles protect the things that you care about the most.

The digital publishing app concept gives users a glimpse of the stories of the people who own a Timberline® roof, focusing on an emotional connection and the personalities and lifestyles of those individuals through the use of documentary-style videos and photography.