Fitbit - UI Design

Fitbit needed a product card for their Alta HR fitness tracker. The card is to be used on the homepage of their website to drive traffic to the product page. It will also be repurposed for various digital advertisements over social media platforms and other influential fitness websites. The design needed to be bright, modern and up-to-date. The product is the key focal point here, so it was important that the design really enabled the product to shine.