HIP Careers - Visual & Verbal Identity
HIP Careers
A doctor’s partner in professional growth
Challenge
How can we deliver a young and modern approach to a highly professional process while putting passion and purpose at the heart of HIP Careers?
Client
HIP Careers Philippines
Scope
Visual and Verbal Identity
About the Brand
Better Practice offers specialized business solutions specifically designed to guide doctors and medical practitioners in pursuing growth for a better medical career, putting them in the best financial position every step of the way.
Staying true to the brand’s beliefs and values
HIP Careers started with a mission to help professionals hit by the pandemic get back on their feet on their professional journeys.
They put their values and philosophy at the core of their business, leveraging technology and data analytics as a competitive advantage in redefining recruitment and headhunting.
These two components are vital to the branding of HIP Careers, so we made sure to create a balance between the two in creating the visual and verbal identity of the brand.
Letting the ‘hip’ in recruitment roll into business
Founded by young yet experienced and digitally-savvy professionals, HIP Careers is keen on adding life to the human resources industry with its youthful vibe and modernized processes.
We created designs with specially curated elements and color palettes to match the brand’s vision—paired with a verbal identity that does not shy away from fun but retains a professional and trustworthy voice when it caters to the needs of its clients.