It's always coffee time

Scrum Rush is a conceptual canned coffee brand for professionals & coffee lovers who want the mental boost of a cup of java, but don’t have the time to wait around for a fresh pot of coffee to brew.

The project includes logo, app, and packaging design.

Old time journalism played a large role for design inspiration, and as such, the logo features a 40’s era reporter who is always on the go. Lightning bolts represent speed, energy and clarity of the product, while the clock frame emphasizes the brand’s slogan: “It’s always coffee time.”

A coffee-coloured palette creates cohesion with the logo and 40’s era theme, while typefaces were inspired by the quick handwriting and typewriters reporters of bygone eras would use.