Crocpot App Illustrations

CrocPot is a light-hearted name used to identify a community of investors who participate in a combined "pot" of crypto assets.

I was asked to develop a new, edgy CrocPot brand that would both convey a sense of familiarity for members using another platform of the same company and feel fresh to new investors. The first step was to design new brand assets (logotype and look and feel) for the CrocPot app.

From the starting point of a plain geometric logo, I created a series of illustrations that introduce different concepts and benefits to CrocPot members.

You can read more about the project at this link.