Third Floor Sound - Branding & identity

Third Floor Sound are committed to artistic development, they help musicians build a career in music. As well as providing management services for bands, DJ’s & producers.

I concentrated on the number three being key to the identity of the brand. This was not just present in the ‘Third Floor’ part of the name, but is also reflected in the musical spaces (studio, stage & radio station) that they will offer. After some development, I settled on a logo that subtly referenced three floors, but that could also be flexible enough to convey the key message of what Third Floor Sound are all about.