Monogram logo design for auto dealer.

LOGO DESIGN FOR AUTO-DEALER ALLIANCE TRADE.

The company has been successfully operating under the Asia Trade brand in the Kazakhstan market for some time. Their business is the transportation of vehicles from South Korea to order and the sale of cars in stock. The sales process is completely under the control of the client.

Today, the company's offices are located in three Kazakh cities: Almaty, Astana and a large car dealership in Shimkent. There was a need to update the name, and at the same time create a new logo and branding for all branded media, with which they turned to me.

Client: ALLIANCE TRADE LTD.  

Location: Shimkent, Kazakhstan

Instagram: alliance_trd

Website: alliancetradeltd.kz

Project: Logo, Identity, Guideline

Year: 2023

Design: Vladimir Pechonkin studio

Although the previous ASIA TRADE logo looks impressive on a black background, the silhouette of the car is very typical against the background of the emblems of many other car companies. Also, the golden color looks faded on light backgrounds. When the old symbol is reduced, the elements of the logo merge and are almost unreadable from a distance. Look at the difference in readability, for example, on a car dealership sign.

The idea of the approved logo is to combine the first letters of the name, where A in the form of a triangle conveys the image of an alliance of manufacturing countries and the distributor, and the letter T is depicted as a symbol of movement and dynamics. The resulting monogram resembles a star as an image of a bright and successful Asian auto trader.

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