The Wacky Grape

🇦🇺 Logo concept for an Australian brand that specializes in keg wine and collaborative labels on alternative cleanskin wines.

The client envisioned a modern, sophisticated logo that speaks to young adults. It needed to have a dash of luxury, as well as a wacky twist.

🍇 I created a combination mark that features a simple graphic of three rings representing grapes.

The illustration is simplified and conveys the brand's values of collaboration and community.

To give the design a more luxurious feel, I've accompanied the illustration with trendy type and a monochromatic color palette 🥂