Heald Herbal Blends e-Commerce Site

The Heald Herbal Blends team trusted me to design their e-commerce site aiming to attract a younger audience. Design with Shopify constraints can be a real challenge, but with a great team, results can surpass expectations.

Since cannabis is a product greatly misunderstood in the greek market, early on, the team aimed to deliver an aesthetically sensitive and differentiated art direction.

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The brand positioned itself to distinguish itself from the competition. Kudos to Antony Papadopoulos, who has done a great job on branding and packaging. So we decided to build on that, bringing more of that experience on the web with internal workshops to align the vision and creative direction.

Using bold typography and a sense of brutalism, we took the brand's hand, and together we brought a bold and brave experience to the user with exceptional details, much like the product it sells.

Design emits differentiation and quality. The team committed to bold design decisions with exceptional typography and generous whitespace, juggling between black and white and choosing huge, rarely-seen components XXL, extending the packaging experience on the user's screen.

The e-commerce experience is different than most you can experience.

At a technical level working with stakeholders and engineers, we also delivered B2B accounts without using Shopify plus.