Rebranding Riad Dar Soufa

Dar Soufa is a guest house located in the heart of Rabat city, Morocco. Travellers book it to spend their vacation or holidays at and approach the culture of the city.

Problem:

1. Weak brand identity.

2. Outdated visuals.

3. Unorganised Website.

Solution:

1. Build a brand identity according to the customers’ expectations and to the traits and values of the Riad.

2. Improving visuals by providing a suitable color palette, a logo reflecting the Riad’s identity, and a business card.

3. Improving the website’s user interface and experience.

Methodology: Design thinking.