Rebranding Riad Dar Soufa
Dar Soufa is a guest house located in the heart of Rabat city, Morocco. Travellers book it to spend their vacation or holidays at and approach the culture of the city.
Problem:
1. Weak brand identity.
2. Outdated visuals.
3. Unorganised Website.
Solution:
1. Build a brand identity according to the customers’ expectations and to the traits and values of the Riad.
2. Improving visuals by providing a suitable color palette, a logo reflecting the Riad’s identity, and a business card.
3. Improving the website’s user interface and experience.
Methodology: Design thinking.