Get tanned

Goal of this project was to put pretty common product into uncommon environment in order to catch eyes and prolong time person would look at the advertising.

It is, in fact, great way to do so - until costumer decides to keep looking or turn away, his eyes already did the job, and the picture is fixed in his head. Next time he'd think of this sort of product, the unique, uncommon image will pop up first. Here it could be advertising of a beach seats, sunscreen, beach umbrella, even travel agency - you decide.