Flexitarian Bristol IV (detail)

Detail from the fourth image in the series for Flexitarian Bristol for the statistic ‘An area the size of a football pitch can produce 250kg beef, 1,500kg poultry or 15,000kg fruit and veg’. The client decided after reviewing the first images that they really liked the positive slant, and wanted the rest of the images to also have a positive feel. This one has been the most difficult as it has a lot of information to fit in, as well as needing to be eye-catching and have an impact even at small sizes. It was a challenge to make the image readable and not too busy.