Theatre day in KASSIR.RU

This weekend, kassir.ru hosted the “Day of the Theater” campaign, for which I created creatives together with the neural network. According to the voting results, this option won, which became the main one for all 77 cities where the national ticket operator has a presence. As a rule, for such large-scale federal promotions, we create additional packages of creatives for advertising. And the result for Peter was surprising for me: in the end, more clicks collected purely my creative options, without the participation of neurons. The layout using AI was in third place in terms of clickability.