Acura Summer Sales Event (mobile banner concept)

This is a quick concept I created for an Acura Summer Sales Event mobile banner, which offered a bit of utility as well as promotional messaging. The theme of the event was focused on urgency and the fact that summer was quickly coming to an end – enticing consumers to act quickly on special lease offers. To emphasize the idea of 'summer's end' we would dynamically populate summer activities based on user's location and countdown the number of opportunities they had left to partake in said events. The user could then book a non traditional Acura test drive – granting the user access to an Acura vehicle for a full 24 hours so they could arrive to a selected even in style.

The concept didn't move forward, but I was happy with the quick thinking and execution that took place in only a couple days. Full size attached.