Lens: Live from the Graveyard

An unchosen identity direction for Lens, a digital publication.

This visual world emphasizes the flow state within and between creatives. A custom logotype made up of connecting letterforms reinforces the idea of connection and collaboration. Free-flowing lines and hand-drawn elements work together to emanate spontaneity, authenticity, and free expression. Textured lines, circles, and icons mimic handwritten notes prevalent in WIP stages.

Not everything one creates will make it past the finish line, and that’s okay. The journey should be a safe haven for creatives to explore and push the envelope.

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Rogue Team:

Jackie Kao - Brand Lead / Design / Illustration

Calvin Smith - Web Design Lead

Britton Stipetic - Creative Direction