Hot new beauty brand alert ✨

Daily UI prompt: Design an e-commerce shop. Is it simple for a local business or a large online retailer? Is it for clothing, shoes, handmade soap, or something else?

In response to the prompt, I wanted to create a simple e-commerce experience for a beauty brand.

I first put together a brand guideline with a color palette, photography style, typography, and icons to deliver a cohesive and intuitive shopping experience.

Then, I built wireframes before designing the hifi mockup seen here.