I designed the packaging, illustrated, arranged typography and wrote copy for a limited time launch of our own personalised Tony's chocolate bars.

The Brief

To design a bespoke Tony's chocolate bar that would be packed in our customer's first orders for a limited period.

It was a great opportunity to promote Bother in a really interesting visual way, while really showcasing our brand tone of voice.

By focusing on the time-saving benefits of shopping with us, I started brainstorming designs that captured the concept of free time.

Using our signature style, I depicted different leisure activities that our customers could enjoy instead of spending countless hours at the supermarket.

Project Conclusion

Ultimately, I felt we created a really unique looking chocolate bar that encapsulated our brand feel. We had lots of positive reactions from the piece that allowed us to broaden our brand appeal.