FAFA (From Africa For Africa) West African Spices

Symrise, a flavour and fragrance giant in Germany, had developed a range of west African spices based on traditional west African foods. A total of eight spices had been developed and would need packaging that stood out on shelf in the African market but also felt familiar within the space. We used Symrise dark red as the common colour for packaging and the brandmark itself.

The closest competitors were Knorr and Maggi both using Red, Yellow and Green as the main colours.

We used a colour palette inspired by Waxprint and Kente cloth fabrics from the region as well as a tone-on-tone pattern approach that was used in traditional Nigerian indigo cloth.