Altered - Visual Exploration
The COVID-19 pandemic has significantly increased depression and anxiety rates worldwide, emphasizing the urgent need for innovative treatment methods. As a result, health technology and alternative approaches to mental health treatment have flourished. Venture capital firms have taken note of the potential of psychedelic medicines for addressing various conditions, including PTSD and smoking cessation, leading to significant investments in the industry.
According to research by InsightAce Analytic, the global psychedelic therapeutics market was valued at US$ 3.61 billion in 2021 and is projected to reach US$ 8.31 billion by 2028, with a CAGR of 13.2% during 2022-2028. As such, the potential for psychedelic treatments is substantial and highly attractive to people seeking alternative treatment options.
We decided to explore this topic and design a conceptual project for a fictional psychedelic online clinic; we have developed visually appealing website templates to create a serene, professional, and calming environment for potential clients. Our design strategy emphasizes telling a compelling story of individuals struggling with mental health concerns and how psychedelic treatments can help them overcome their struggles.
We have carefully selected a color palette that promotes tranquility and imagery to highlight the positive outcomes of the treatments. We aim to showcase the potential of psychedelic therapies as an alternative mental health treatment option.
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