Wakey Wakey Coffee

Whether to get you up in the mornings, or to cure your afternoon slump, Wakey Wakey Coffee has got you covered.

Wakey Wakey Coffee is designed to be eye-catching and memorable, with bold typography and contrasting colors that stand out from the competition. The packaging for each coffee type features clear, easy-to-read labels that showcases the product name and flavor profile, along with playful names that convey the company's humor and quirkiness.

Rather than your regular intense, mild, and decaf naming options, Wakey Wakey Coffee leverages its humor and quickness and offers you the "Morning Overkill", "Midday Pick Me Up", and "For the Zzz’s" coffee options. 

The color palette used for the "Morning Overkill" strong coffee are the boldest and most attention-grabbing, with bright, energetic hues that convey the strong, intense flavor of the coffee. The "Midday Pick Me Up" coffee type uses a slightly lighter color palette, with softer, more subdued tones that suggest a more relaxed, mellow flavor profile. Finally, the "For the ZZZ’s" decaf option uses a muted color palette, with understated, calming hues that reflect the coffee's caffeine-free, sleep-friendly qualities.

Overall, Wakey Wakey Coffee's design and branding is playful, bold, and attention-grabbing, with a focus on clear messaging and easy-to-read text. 

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Posted on Mar 28, 2023

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