Gendher Logo

Creating a visual identity for United Way Bangalore's menstrual awareness campaign - Gendher for rural kids within Karnataka, Tamil Nadu and Kerela.

Campaign Objective: The objective of Gendher is to help schools become a 'safe space' for girls & boys and create awareness among all genders regarding menstruation.

Challenges: 

- The brand identity should be gender neutral

- It should appeal to early teenagers (age 13 to 16)

- Make the campaign look engaging and not gross

- Should be fun for consumers but serious for legalites.