Nutrilab

Shaking it up with flavor and nutrition

Challenge

How do we introduce a new line of nutritional supplement drinks to fitness enthusiasts and on-the-go professionals in the country?

Client

CEC Marketing Philippines

Scope

Branding and Social Media

About the Brand

Nutrilab is a food supplement brand that combines flavor and nutrition to empower wellness achievers with healthy meal replacement products. Backed by modern science and expertise, the brand is committed to making daily wellness easier and more enjoyable for everyone.

Blending delicious and nutritious

With powdered milkshakes packed with protein, dietary fiber, and low calories, Nutrilab aims to provide fitness enthusiasts and working professionals in the country with their fill of nutrition even when they're constantly on the go.

To promote Nutrilab's wellness-driven mission, we created animated key visuals and an official brand jingle to elevate their identity. These initiatives add a memorable element to their marketing efforts, reflecting the quality nutrients, satisfying taste, and everyday convenience Nutrilab offers.

Sharing fun the healthy way

Nutrilab is dedicated to making nutritious food choices more accessible and exciting. To reach the young wellness achievers they want to uplift with their products, we extended our brand jingle and online campaign's reach with a TikTok video competition all their fans can join and share.

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