CYLCH MEITHRIN PLAYGROUP BRANDING & SOCIAL MEDIA
Established Cylch Meithrin a Ti a Fi playgroup in the local area
Mission:
- Provide high-quality and affordable daycare for families
- Visual inspiration derived from playgroup location, services, content, and bilingual aspect
- Committee meetings determined the target market and competitors
Purpose:
- Create a consistent and visually appealing identity for the playgroup
- Design goals: Capture audience attention and generate revenue for staff payment
Brand identity:
- Developed a style guide for social media, flyers, and posters
Guide:
- Emphasized simple and consistent illustrations, the inclusion of Mudiad Meithrin and Cylch Pwll logos, and cohesive font and colour palette
- Created logo, flyer, social media template set, email signature, and property banner
- Designs in both Welsh and English, optimized for various platforms
- Cylch Meithrin a Ti a Fi playgroup thriving for over a year