CYLCH MEITHRIN PLAYGROUP BRANDING & SOCIAL MEDIA

Established Cylch Meithrin a Ti a Fi playgroup in the local area

Mission:

- Provide high-quality and affordable daycare for families

- Visual inspiration derived from playgroup location, services, content, and bilingual aspect

- Committee meetings determined the target market and competitors

Purpose:

- Create a consistent and visually appealing identity for the playgroup

- Design goals: Capture audience attention and generate revenue for staff payment

Brand identity:

- Developed a style guide for social media, flyers, and posters

Guide:

- Emphasized simple and consistent illustrations, the inclusion of Mudiad Meithrin and Cylch Pwll logos, and cohesive font and colour palette

- Created logo, flyer, social media template set, email signature, and property banner

- Designs in both Welsh and English, optimized for various platforms

- Cylch Meithrin a Ti a Fi playgroup thriving for over a year