Numidia Ltd logo

Context

Numidia Ltd, based in London, but with roots in Africa, is a business consultant agency that helps smaller starting up businesses to break through the current market. It offers advice on everything from how to pick the right paper clips to how to grow your business and attract more customers.

Brief

When Numidia came to me, they only had a logo and no comprehensive brand identity at all. My job was to redesign the logo to make it more appealing and friendly looking as well as provide brand identity guidelines that they can follow. Making Instagram templates for editing and reuse was also part of the job.

Solution

Since making the brand look friendly was their priority, I came up with the idea to play with the letters n and u and turned them into smiley faces. The n and u even works upside down because they are symmetrical, so I made a little flipping animation that can be used on social media to showcase the friendly approach of the brand.

Thank you!

For taking the time to look at my work:)