Local Produce Branding & Illustration

Jenny's Fruit Marmalade is a local brand sold at farmer's markets and roadside stands. The vibe needed to be organic, home-grown and artisan. The illustration of the orange is drawn in such a way that it has a vintage style and hand carved look. Incorporating a pattern into the branding design allows for a consistent message that is friendly and approachable.

Branding should visually convey the values of the company while enticing the costumer and giving them a taste.