Volunteer design project for a local estate agency

Objective:

- Create a cohesive and visually appealing brand identity and logo

Purpose:

- Clearly communicate the business, offerings, target audience, and process

Design goals:

- Develop a simplified and scalable logo, professional identity, and various branding materials for print and digital use

- Researched online estate agencies for market analysis and style inspiration

Style guide:

- Selected fonts (Lato, DM Sans, Playfair Display), neutral theme with pops of colour, geometric shapes and metallic effects

Logo inspiration:

- Derived from the company name "FLAIRBLOX" and associated words for estate agency services, combining building and personal elements

Content:

- Used placeholder text and images to showcase templates and mock-ups effectively

Brand identity:

- Maintained consistency in fonts, colours, and elements across magazine and email designs

- Project structure and cohesive through the use of correct branding elements.