BRAND IDENTITY & LOGO DESIGN PROJECT FOR AN ESTATE AGENCY
Volunteer design project for a local estate agency
Objective:
- Create a cohesive and visually appealing brand identity and logo
Purpose:
- Clearly communicate the business, offerings, target audience, and process
Design goals:
- Develop a simplified and scalable logo, professional identity, and various branding materials for print and digital use
- Researched online estate agencies for market analysis and style inspiration
Style guide:
- Selected fonts (Lato, DM Sans, Playfair Display), neutral theme with pops of colour, geometric shapes and metallic effects
Logo inspiration:
- Derived from the company name "FLAIRBLOX" and associated words for estate agency services, combining building and personal elements
Content:
- Used placeholder text and images to showcase templates and mock-ups effectively
Brand identity:
- Maintained consistency in fonts, colours, and elements across magazine and email designs
- Project structure and cohesive through the use of correct branding elements.