Growmada Rebrand

We had the opportunity to rebrand Growmada, an online platform for ethical consumers to purchase luxury artisanal products. Stay tuned as we build the platform and website!

We chose a neutral color palette and uppercase font to cater to Growmada's luxury market, but made sure the typography had enough variation to speak to the artisans they partner with. The slash is representative of the contrast and fusion of being both luxury and artisanal. The mono-weight simplicity brought in a tech feel.