Cypress Branding, visual identity, corporate brand design
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Cypress is an open-source platform that offers fast and easy web testing for any applications or components that run in a browser. Our team had several collaborations with the company, and one of the first stages was focused on rebranding. We used the essence of the company and its processes to make a new brand through the prism of its main activity. Cypress is a testing tool, so we tried to reflect this specificity in the visualization. Developing the color palette and the logo, we took the concept of ongoing testing as a basis. By closely analyzing the company's operations, we could more accurately represent them through their brand.
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