Slurp Noodles | Logo Design & Brand Identity

SLURP is a fictional noodles foodtruck in Lisbon (portugal), targeted at young customers seeking a tasty, fast and cheap meal.

As slurping food is bad manners in Portugal, I decided to use the expression “ganda porco” (street language for “what a pig”) as the main inspiration for the brand’s identity, subverting and wearing it as a badge of honor for eating noodles shamelessly.

Full project at: https://www.behance.net/gallery/166921311/Slurp-Noodles-Brand-Identity

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