Candy Sweet – Logo Design

Hello👋

Here is my new work.

Hope you like that, Thank you so much! 💜

Branding for a confectionery store that has been producing unique sweets since 1995. The client's request was to combine naive simplicity with an aristocratic presentation for their brand identity. The logo and website must include the store's name and a quote.

The final design should be visually appealing to regular visitors and feature a fun and colorful (comic-style) design while maintaining an intuitive and user-friendly interface for beginners. The visuals should convey a cute and refreshing look without appearing too childish.

Additionally, the brand identity should reflect the high-quality and sophisticated nature of the store's products while still maintaining a playful and approachable feel. The use of a limited color palette and clean typography can help to achieve this balance.

Overall, the branding should effectively communicate the unique qualities of the confectionery while also appealing to a wide range of customers.

Task: Branding for a confectionery store that has been producing unique sweets since 1995. The client's request was to combine naive simplicity with an aristocratic presentation for their brand identity. The logo and website must include the store's name and a quote.

Program:  Illustrator, Photoshop, Figma, InDesign

You can see the full project on my page in BE

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