Overview

Streak is a Web3 social streaming app for iOS and Android, connecting athletes with fans to foster deeper relationships through membership-based access to live shows, challenges, and digital assets (including NFTs).

Role

Principal product designer

Project

Led the zero-to-one design and launch of the mobile app from the ground up by leveraging user insights, design patterns, UI/UX best practices, and business goals by partnering with product and engineering teams.

Methods

Competitive research, UX heuristic analysis, wireframes, information architecture, UX design, UI design, visual design, design systems