Branding and art direction for the Diamond Club Rewards Program

The identity design concepts for the Hawaii Maui island vacation package.

Concept 1: Minimalist

Our objective in simplifying the visual design of this concept was to create an atmosphere of ease and peacefulness for visitors.

Concept 2: Nature

Inspired by Maui Island's status as the greenest among the Hawaiian Islands, we carefully chose design elements; typography, colors and graphics that convey this message effectively, creating a serene and comfortable experience.

Concept 3: Diamond

Our goal in this concept was to highlight the term 'diamond' in the program's name, with the aim of boosting member loyalty to the program and reinforcing the brand's emotional connection.

Concept 4: Waves

We utilized the waves as the main visual element in this concept, aiming to convey a feeling of relaxation and serenity to program members even before they set foot on the island.

Concept 5: Maui Colors

Our focus in this approach was on highlighting the program’s ample content and how it matched the beauty and richness of Maui Island.

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