The Challenge

The team at Bloomberg Industry Group provides industry leaders vital information about the dynamic industries of Law, Tax & Accounting, & Government and needed designs to reflect the impact of the information it curated and shared each week.

They needed a flexible set of design components that worked across its three sub-brands that optimized deliverability to even the oldest and most archaic email clients (seriously IE).

Our Solution

• A lightweight design and UX audit.

• A comprehensive and flexible design system and style guide to work across the three sub-brands.

• HTML/CSS build of the new component library and template creation.

• A/B testing to ensure the new designs beat out the baseline templates (of course they did).

We believe that alignment powers movement. Alignment is the deceptively simply notion that when everyone works in unison, toward the same goal, value expands exponentially. Do you have a critical design mission?

Reach out at missioncontrol@withhouston.com.