Finchat Logo

FinChat is a financial chat company that connects users with financial experts. As the designer for the company’s brand ID, I aimed to create a minimalistic yet meaningful design that would convey the brand’s values and resonate with the target audience.

Although the mark is minimal, it conveys a multitude of meanings, starting with the monogram itself being an indicator of the brand name, then having a chat bubble next to it as part of the letter F, and finally, the top part of the letter form resembles the horn, which symbolizes the financial experts in the app, dubbed the ‘goats.’

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