F&V Logo

I was invited to help clarify, define and express this new logo design for the law office F&V, an office with two main partners, and monogram was an obvious solution for this project.

Using the negative space to the advantage, I’ve managed to create an elegant solution and have two letters in custom serif letter forms combined without taking too much horizontal space.

The design is implying class, elegancy and authenticity while having a trustworthy aspect, which are the qualities client wanted for their visual ID.

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