Icon Design for Research A Booth Of One's Own

Icons and symbols created to aid in research regarding gender identity and polling stations. The icons have been catered to the target audience by focusing on local clothing and division in gender to provide a better experience.

Research

A booth of one's own: Gender and turnout in Pakistan by J. Andrew Harris and Rabia Malik

Target Audience

Lower income Pakistani citizens above the age of 18.

Color Theory

The colors were divided by gender to make it easier and more understandable for the audience. This was done as men and women have different polling stations in Pakistan.

Variation in clothing

To add inclusivity and relatability to the icons. They are dressed in different types of cultural outfits.