Branding and Collateral APPNE

Branding and Collateral

Association of Pakistani Physicians of Northern Europe

Objective

To create a brand identity for this medical organization.

Logo Brief

UK and Pakistan flag are required to be in the logo to show collaboration.The logo should show unity. It should also be similar to other organizations in the Pakistani medical field.

Logo Design

Medicine symbol is used, but instead of including flags separately in the  logo it is incorporated in the symbol itself.The snakes are extended to create hands which are joined together to show collaboration.A wreath around it is used as a symbol of peace.The logo is kept similar to other organizations in the Pakistani medical field as it was required.

Color scheme

The color scheme was inspired by surgical gowns and hospitals.

Font

Gotham is used since it's a light and readable font

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