Inova Schar Cancer Institute | Visual Touchpoints

Following the visual identity creation we were hard at work crafting visuals to outfit the new campus. Most notably, a guided walkway through the facilities that would serve as the entrance to the inaugural event.

We carefully planned out the journey from outside the facilities all the way through to the main event space. Each touchpoint was complete with branded assets that were both visual and informative. This gave guests a proper introduction to the evening and innovative goals of the Inova Schar campus.

The event was a massive success for the campus and its research. The fundraiser broke a record for single-event non-profit fundraising in the DC metro area after raising $26 million for the Inova Schar Cancer Institute. We are extremely proud to have been able to help Inova share their vision and tell their story to help patients for years to come.