Inova Schar Cancer Institute | Campaign Identity

When Inova approached us to create the narrative and visual identity for an Inaugural Fundraising Dinner, the event was only five weeks away and rapidly approaching. The event would serve as the soft launch of a visibility campaign for their new cutting-edge health campus. As such, the evening had to deliver a positive and memorable experience for all in attendance.

The brand comes to life through an exciting collection of gradients that infuse energy into each application. A thoughtful set of patterns representing patient-centered care, genetic health, and the intersection of science and compassion complement the vibrant palette.