Howden Group Holdings Branding

micasa is an insurance-tech startup created by Howden Group Holdings. They wanted to create an approachable, friendly brand that would ease consumers minds.

To kick things off, we conducted research into the insurance industry and dove into micasa’s target audience, helping us to better understand how the brand could position itself in the market.

The Rebrand

We focused on creating a brand that was friendly, modern, easy to understand and eye-catching, developing a visual identity to evoke feelings of security, peace of mind, and affordability.

Alongside the visual branding, we created a plethora of assets, an image library, WCAG-compliant color combinations, patterns & shapes for micasa.