Wrap The World With Quilts Rebrand
My parents have been working on this charity for a year and have donated more than 2 million dollars in quilts and labor to Ukrainian refugees in Poland. They are expanding their charity to the rest of the world and thought they needed a new look to accompany it. My focus was to come up with a brand that resonated with quilters, was universally understood, and a logo that could be strong enough to stand on it's own. Inspired by quilting blocks, the checkered pattern is a familiar element to quilters worldwide. I used red for the quilt block to drive home the heart in the logo as well.