Freight Tec Final Logo

This is the final, chosen direction for Freight Tec. They are a freight brokerage, and serve as the middleman between agents (independent sales and account management professionals) and customers—the companies that have actual freight that needs to be shipped.

Audience: Male, age 35–40+
Brand Perception Attributes: Powerful, Traditional
Performance Drivers: Security of Customers, Commission Split, Back-Office Support, Credibility and Credentials, Cutting-edge Software

I'm current working on the brandscape, figuring color ratios, typography, iconography, etc.