Katie

The design brief was to create a unique and empowering stationery program designed to inspire the "Girl Boss" and reflect the stylish and confident persona of a modern leader with a special focus on pencil cases.

At the heart of Katie are three main colors: marble, pink, and rose gold. This color palette captures the essence of femininity and elegance, creating a program that resonates with the stylish fashionista. The combination of marble, pink, and rose gold accents adds a touch of luxury and sophistication to each item, elevating the overall aesthetic.

The main icon of Katie is the heart, symbolizing passion, drive, and a love for what you do. The heart is incorporated into the program's branding, highlighting its significance in empowering and motivating the Girl Boss within. Whether it's a heart-shaped charm on a bag or a heart-shaped detail on a pen, this icon serves as a reminder to embrace your dreams, express your individuality, and radiate confidence.

From matching pencil cases and document holders to organizers and binder dividers, these accessories provide the finishing touches in creating a coordinated and cohesive look.