Logo Ula Apartments

A place where your vacation beegins! 🌞😎🐝 is the slogan and a small part of everything we have done for the @ulaapartments. Apartments Ula are located on the island of Krk, in the town of Baška. They have two types of accommodation. Apartments Maja intended for families and studio apartments Sanja intended for couples. The name Ula means bee in the old Baška language. The bee is the trademark that we associate with the brand and hard work of people in Baška. Besides the work, a huge part of the story is the owner Ivica, who keeps bees on the island of Prvić and produces his own honey. By combining elements from the past (the Baška tablet, the Glagolitic script) and symbols (the bee), we created a simple, elegant and modern visual identity that perfectly conveys the true values of Ula and Baška. The chosen color palette also follows the branding, story and all the values of the apartments and Baška in muted, pastel and earthy tones. The logo is appealing to the eye, simple, immediately recognizable, yet original and personal.