Colorblox

We were thrilled to create "Colorblox," a solid trendy color stationery program designed exclusively for Walmart USA Asia.

The brief was to focus on appealing to tweens and young adults of school age in a solid color program for back-to-school.

The Colorblox program encompasses a carefully curated range of stationery products that combine functionality, style, and a splash of youthful energy. Our goal was to create a collection that not only meets the practical needs of students but also reflects their personal style and self-expression.

The program includes five core items: document organizers, binders, folders, dividers, and pencil and flash card cases. Each of these products is available in two distinctive colorways, bright and pastel catering to the preferences of our target audience.

In each colorway, Colorblox offers a selection of five colors. This diversity allows students to mix and match their stationery items according to their individual preferences, creating a personalized and cohesive look.