RIDE CANDY

Logo illustration for a company. (Melbourne, Australia).

The client has a store that sells car accessories and would like a logo brand for this. First, was sent a briefing with images and references about what direction I needed to follow.

     LOGO CONCEPTS: 

     ⦁ Cute 

     ⦁ Fun 

     ⦁ Fancy 

     ⦁ Pink and purple colors 

     ⦁ Attractive face

 I made the concepts and illustrations above according to the references. After that, the client sent feedback and we discussed the improvement of the illustrations. I gave ideas about the character, how the girl could be, and some aspects that I consider important to the girl's face to be inclusive nowadays. After the approval of the character, I started with the logo and fonts. I liked working on this project because of the process. Building a character is something that Illustrators need attention to detail and create more than one option to check which aspect is more appropriate for the final result.

PROJECT DETAILS: https://www.behance.net/gallery/147676039/Ride-Candy