#66 Online Shoes

Country: United States

Industry: retail

About: Established in 1996 in Seattle, OnlineShoes.com is the nation's first online shoe retailer. With a history that began decades ago in a family-owned corner shoe store, the company is committed to delivering exceptional value and service.

Words: simplicity; connection; familiar

Strategy: rethinking a simple and curvy type face like Montserrat overlapping letters with harmony and balance. The “O” and “S” of OnlineShoes form the new logomark. The final effect is pleasant and simple.