#65 Andrélon

Country: Netherlands

Industry: Personal care

About: Andrélon is the most sold hair care brand in the Netherlands. With an extensive range of shampoos, conditioners and styling products, Andrélon offers you extensive care for every type of hair. Andrélon has a rich history of almost 80 years: hairdresser André de Jong once made his own care products in a small factory next to his shop in Bodegraven.

Words: handmade; flowy; care

Strategy: Refresh the typeface with the sinuous, handwritten Lobster, and using the accent on the “e” as the new logomark. The color was also changed into a lighter blue with soft gradients to evoke feelings of water and flow.