#63 Greenhill

Country: United States

Industry: Investment Banking

About: Greenhill is an American investment bank established in New York City in 1996 by Robert F. Greenhill, the former president of Morgan Stanley and former chairman and chief executive officer of Smith Barney. He founded the first M&A group on Wall Street while at Morgan Stanley and became an early pioneer of the industry.

Teamwork: Greenhill’s success relies on the excellence, dedication and experience our team brings to every client engagement.

Sustainability: Greenhill focuses on good governance, diversity of perspective, and a conscientious approach to the environment.

Words: excellence, diversity, environment

Strategy: playing with the sinuous shape of the hill to create a new font that is both lively and light, and it’s suggestive of the brand’s conscious approach to environment and diversity of perspective.